Brunch. That annoying, perfect combination of words that symbolizes a brief window of opportunity to eat and drink during the late morning hours between breakfast and lunch without fear of others' judgement.
When we sat down with Byron from Founders Brewing Company to work out the details of our next joint event, we knew that a simple brunch wouldn't do. If we were going to brunch, we were going to brunch HARD. We were going to make it a brunch that no one would want to miss, and if they did, they would regret it for a very long time.
We started throwing ideas around. Things snowballed. Then things got stupid, in a good way, almost to the point where we worried we might be pushing things a little too far. Then we laughed and realized that's exactly how far things should be pushed.
No Founders brunch could be conceived without including Breakfast Stout on the menu, so that was a given. How about KBS (Kentucky Breakfast Stout)? Sure, why not? How about a couple of other Founders beers? All Day IPA? Okay, let's do it.
Then things got dark. And maple-y. What if we tap CBS (Canadian Breakfast Stout), one of Founder's most hard-to-find offerings...and not tell anyone about it until that morning? What if we let our fellow brunchers arrive to find this gem on the beer list and tell the world for us?
They came. They saw. They Untappd.
Of course, drinks are only half of any brunch. Maybe 75-80% max. So we enlisted the help of our friends at Nobel House in Geneva to cover the food aspect of the event. They rose to the challenge with a menu of fine meats for sliders, a cloud-fluffy egg bake, fruit salad, and of course, bacon. Pair a plate of this grub with a pour of Breakfast Stout and you've just perfected Sunday brunch.
We told everyone before this event that it was not to be missed. We told the truth. Hosting these specialty events brings us a lot of joy after weeks, sometimes months, of hand-wringing and sleep deprivation as we sweat the details. If you missed out this time, please don't let it happen again.