"Way out in Elgin, IL Alan and Breanne Moreno started a taproom unlike anything the area had ever seen. It’s a beer desert out there, and they appear like a mirage on a small country road serving some of the area’s best beer. Sometimes that means he gets anything he wants, and sometimes that means he’s a target for manipulation as a premier account. Who wins? Well, it’s not always clear who wins. And today he’s here in the studio to talk to us about the many ups and downs of selling beer in such a tumultuous environment." 

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Photo by: Good Beer Hunting